Journal of Career Counseling Development

The newest and fastest growing channels for communicating and selling directly to customers are digital. The internet provides marketers and consumers, opportunities for much greater interaction and individualization. Digital marketing involves online, social media and mobile marketing activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image or elicit sales of products and services. Mobile marketing is a special form of online marketing that places communications on consumer’s cell phones, smart phones or tablets. According to a research around 1.5 lakh jobs are expected to be created in India in 2017 in the area of digital marketing. The main areas of online marketing communications are websites, search ads, display ads, e-mail, social media, blogs, viral marketing and mobile marketing. The variety of online options means companies can offer or send tailored information or message that engages consumers by refl...

Platform for Creative Geniuses Advertising has emerged as one of the most popular, exciting and lucrative careers in India in the recent times. In the last few years, the field of Advertising has grown tremendously. With new products and services being introduced in the market almost every day. The need to have them endorsed has become paramount. Almost all companies, whether offering a product or a service, are turning to advertising for developing effective marketing campaigns. In Order to hold the attention of their target audience, make the brand popular and finally increase sales. Advertising, being on e of the aspects of mass media, is actually a brand building exercise that uses various forms of communication like T.V., radio, websites, newspapers, magazines, bill boards, hoardings etc. to create awareness in the minds of potential buyers about a product or service. Therefore advertising also forms the basis of marketing. According to a report shared by...

Career after B.Com   – Graduation is an important step in your career. But if you have a little bit idea about what’s going on in the market, then only graduation is not all. Yes, we’re talking about your B.Com. You chose B.Com because you feel that you have inclination toward business and commerce and to be precise, for accounting. But do you think completing your B.Com will give you an edge in accounting or business? You know that right? Just completing B.Com even with a great score will not ensure success in accounting career. You need to think farther and you need to be on your edge. In this article, we will discuss the nitty-gritty of what you can do after B.Com. We will discuss the right time to think about your higher education, the career options you can choose and how you can take the first steps. Hang tight. Here you will get the overview of everything that you need to think about after B.Com. WHEN IS THE RIGHT TIME TO THINK ABOUT CAREER SCOPE AFTER B.COM? ...

Engineering Career Options Engineering as a s Career has attracted students in India in a big way and a large number of aspirants taking the engineering exams are testimony to this fact. Engineering is a multi-disciplined field with new disciplines and branches being added with the advancement of science and technology. Though a large number of students appear of different engineering exams like JEE Main (previously AIEEE), JEE Advanced (previously IIT-JEE), BITSAT and VITEEE, but not many are aware about the various career options that engineering as a profession offers. The basic engineering disciplines include Mechanical, Chemical, Civil, Electrical and aerospace engineering. With the development of technology new engineering disciplines like biotechnology, computer, automobile engineering and genetic engineering have gained immense popularity among students. Here is a compilation of the wide array of career options that the field of engineering has to offer Pros and ...