Careers in Digital Marketing
The newest and fastest growing channels for communicating and selling directly to customers are digital. The internet provides marketers and consumers, opportunities for much greater interaction and individualization. Digital marketing involves online, social media and mobile marketing activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image or elicit sales of products and services. Mobile marketing is a special form of online marketing that places communications on consumer’s cell phones, smart phones or tablets. According to a research around 1.5 lakh jobs are expected to be created in India in 2017 in the area of digital marketing. The main areas of online marketing communications are websites, search ads, display ads, e-mail, social media, blogs, viral marketing and mobile marketing. The variety of online options means companies can offer or send tailored information or message that engages consumers by refl