Advertising as a Career
Platform for Creative Geniuses Advertising has emerged as one of the most popular, exciting and lucrative careers in India in the recent times. In the last few years, the field of Advertising has grown tremendously. With new products and services being introduced in the market almost every day. The need to have them endorsed has become paramount. Almost all companies, whether offering a product or a service, are turning to advertising for developing effective marketing campaigns. In Order to hold the attention of their target audience, make the brand popular and finally increase sales. Advertising, being on e of the aspects of mass media, is actually a brand building exercise that uses various forms of communication like T.V., radio, websites, newspapers, magazines, bill boards, hoardings etc. to create awareness in the minds of potential buyers about a product or service. Therefore advertising also forms the basis of marketing. According to a report shared by